Brand managers should turn to alternative means of marcom as the option of first choice rather than automatically defaulting to _____.
A) sales promotion
B) personal selling
C) point-of-purchase advertising
D) event marketing
E) mass media advertising

Question

Quizplus · Accepted Answer

The statement suggests that brand managers should avoid automatically defaulting to mass media advertising, which implies that they should explore other alternatives. While the other options listed may be effective in certain situations, mass media advertising is often the most expensive and may not provide the best return on investment. Therefore, exploring alternative means such as social media, influencer marketing, content marketing, and experiential marketing may be more effective and efficient in reaching target audiences.

Brand Managers Should Turn to Alternative Means of Marcom as the Option