Walmart's mission includes developing a combination of benefits for its customers through quality products at reasonable prices with quality service, and giving its customers the best products at the best price.This statement represents the company's strategies at achieving _____.
A)production orientation
B)a diverse marketing mix
C)a societal marketing concept
D)customer value

Question

Quizplus · Accepted Answer

Customer value is the unique combination of benefits received by tar?geted consumers that includes quality, price, convenience, delivery, and both before-sale and after-sale service.

Walmart's Mission Includes Developing a Combination of Benefits for Its