Ryan needs to collect data for a marketing project.He realizes that collecting data from the entire population of his city will be extremely time-consuming and costly.Thus, he is gathering his survey data from a subset of the total population.This process is referred to as _____.
A)an ethnographic study
B)a population survey
C)designing
D)sampling

Question

Quizplus · Accepted Answer

This process is known as sampling.Sampling is the process of gathering data from a subset of the total population, rather than from all members of that particular group.

Ryan Needs to Collect Data for a Marketing Project