A marketing experiment involves changing a variable involved in a purchase to find out what happens.

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This statement is true. A marketing experiment involves making changes to a variable (such as price, packaging, or promotion) in order to determine how it affects consumer behavior and decision-making. By comparing the results of the experiment to a control group, marketers can gain insights into what works and what doesn't when it comes to driving sales and creating successful campaigns.

A Marketing Experiment Involves Changing a Variable Involved in a Purchase