Market segmentation:
A)refers to the positioning of a product apart from the competition in the eyes of the consumers.
B)refers to aggregating buyers who respond differently to a marketing program.
C)creates two markets-the market for elastic goods and that for inelastic goods.
D)involves groups that are relatively homogeneous in terms of consumption, attitudes, and buying behaviour.

Question

Quizplus · Accepted Answer

Market segmentation involves aggregating prospective buyers into groups that have common needs and respond similarly to marketing programs.These groups are relatively homogeneous and consist of people who are fairly similar in terms of their consumption behaviour, attitudes, and target market profiles.

Market Segmentation