Positioning statements identify the main reasons the target market buys the product and what sets it apart in the market.

Question

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Positioning statements are used to clearly identify the unique selling proposition (USP) for a product or brand and what differentiates it from competitors in the market. It focuses on the main reasons why the target market would buy the product, highlighting the key benefits and attributes that make it stand out.

Positioning Statements Identify the Main Reasons the Target Market Buys