Diversification refers to:
A)focusing on current customers with promotional tactics.
B)looking to develop new products for current customers.
C)moving out into new markets with totally new products.
D)targeting new markets with the current products.

Question

Quizplus · Accepted Answer

Higher risk considerations include either a market development or diversification strategy, taking the more expensive approach of either targeting new markets with current products (market development), or moving out into new markets with totally new products (diversification).

Diversification Refers To