FunNoodles has added a new range of products to its Fun Instant Noodles and Fun Rice Noodles range.FunNoodles adopted this approach to stay competitive in the market amidst new brands.FunNoodles's brand and its quality were well-established, and hence the products did not require much education on behalf of consumers.Within a month of launching the new range of products, FunNoodles had sold about half a million units. Which of the following approaches has FunNoodles adopted to stay competitive in the market and address new trends?
A) targeting new consumers through new marketing approaches
B) revitalizing a product with product improvements
C) introducing a new product
D) targeting current users with extended usage strategies
Correct Answer:
Verified
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