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Which of the Following Is a Disadvantage of Jettisoning Low-Value

Question 67

Multiple Choice

Which of the following is a disadvantage of jettisoning low-value customers?


A) High-value customers tend to become unprofitable.
B) The total value of individual customers, in terms of profits, falls.
C) Competitors become aware of the company's customer base.
D) The company loses its focus on the high-value consumers.

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