A small number of customers account for a large percentage of a brand's sales and profits.This is referred to as _____.
A)Benford's Rule
B)Ninety-ninety rule
C)Murphy's law
D)Pareto's Rule

Question

Quizplus · Accepted Answer

In most product categories, a small number of heavy users account for a large percentage of a brand's sales and profits.Heavy users are customers who buy an above-average amount of a given brand.According to Pareto's Rule, 80 percent of a brand's sales come from 20 percent of its customers.

A Small Number of Customers Account for a Large Percentage