Instead of blogging and tweeting about its new raspberry-flavoured chocolate, Lollies Sweets Inc.encouraged customers to post positive comments about the brand by giving the first 100 buyers an additional 280 grams of the chocolate.There is a possibility that most buyers gave a biased opinion because of the freebie provided.As a result, the _____ of Lollies Sweets Inc.could have suffered.
A)quality
B)credibility
C)consistency
D)service delivery

Question

Quizplus · Accepted Answer

One of the temptations for a company is to encourage consumers to say positive things about their brand on a social media platform.Credibility can suffer as a result.

Instead of Blogging and Tweeting About Its New Raspberry-Flavoured Chocolate