Which of the following is true of a localization strategy?
A)It allows a firm to capture the cost reductions of mass-producing a standardized product.
B)It reduces duplication of functions.
C)It involves longer production runs.
D)It makes sense if the value added by customization supports higher pricing.
E)It substantially reduces local demand.

Question

Quizplus · Accepted Answer

A localization strategy involves customizing products or services to meet the specific needs of local markets or regions. This can support higher pricing if the value added by customization is perceived as worth the extra cost to customers. Therefore, choice D is the correct answer. The other choices are not necessarily true of a localization strategy.

Which of the Following Is True of a Localization Strategy