Which of the following is a course of action suggested by Christopher Bartlett and Sumantra Ghoshal for companies based in developing nations?
A)build up financial resources to match those of the largest global competitors
B)enter foreign markets at a similar time and scale as multinational companies
C)enter markets rapidly and exit at an equally rapid pace to avoid heavy losses
D)benchmark one's operations and performance against foreign multinationals
E)do not focus on market niches that multinational companies ignore

Question

Quizplus · Accepted Answer

Christopher Bartlett and Sumantra Ghoshal suggest that companies based in developing nations should benchmark their operations and performance against foreign multinationals, in order to improve their competitiveness and capabilities. This involves studying and adopting best practices from global competitors, and working towards improving efficiency, productivity, and quality standards. Building up financial resources to match global competitors or entering foreign markets at the same time and scale may not always be feasible for developing nation companies, and rapid entry and exit from markets may lead to heavy losses. Ignoring market niches that multinationals ignore may lead to missed opportunities for growth and expansion.

Which of the Following Is a Course of Action Suggested