There are vast differences in local market needs in the consumer food business across the world.Yamaguchi Media,a Japanese multinational advertising agency,specializes in the food industry.Toward this,Yamaguchi Media uses a geocentric staffing approach.Which of the following is an advantage of adopting a geocentric staffing approach for Yamaguchi Media?
A)It tends to reduce cultural myopia and enhance local responsiveness.
B)It is inexpensive to implement.
C)It reduces the costs of value creation.
D)It allows all key management positions of a firm and its subsidiaries to be filled by parent-country nationals.
E)It requires minimal documentation for hiring foreign nationals.

Question

Quizplus · Accepted Answer

A geocentric staffing approach allows Yamaguchi Media to hire the best candidate for each position, regardless of their nationality. This reduces cultural myopia and enhances local responsiveness because the company can better understand and adapt to local market needs. It may not necessarily be inexpensive or reduce costs, but it allows for a more efficient management of the company and its subsidiaries. It also does not necessarily mean that all key management positions would be filled by parent-country nationals, as the best candidate for the job may be from the host country or a third country.

There Are Vast Differences in Local Market Needs in the Consumer