Differentiators have higher costs than cost leaders do for all of the following reasons except that they
A)invest more in research and development.
B)invest in materials management techniques.
C)provide a wider range of products.
D)serve more market segments.
E)have larger marketing departments.

Question

Quizplus · Accepted Answer

Differentiators typically do not invest heavily in materials management techniques, as these are more associated with cost leaders who focus on efficiency and cost reduction.

Differentiators Have Higher Costs Than Cost Leaders Do for All