If Lucas has opted for a differentiation strategy, which of the following courses of action is he taking?
A) Selling goods at lower prices than rivals
B) Reaping benefits from economies of scale
C) Innovating products for different consumers
D) Opting for low-cost country sourcing

Question

Quizplus · Accepted Answer

With a differentiation strategy organizations seek to create highly innovative products that appeal to different types of consumers.

If Lucas Has Opted for a Differentiation Strategy, Which of the Following