At Xen, Ltd., each product line is managed within a division. In each of these divisions, the division manager is responsible for creating the business-level strategy for the product line. Xen, Ltd., is utilizing a ________ structure.
A) geographic
B) market
C) product
D) functional

Question

Quizplus · Accepted Answer

Using a product structure, managers place each distinct product line or business in its own self-contained division and give divisional managers the responsibility for devising an appropriate business-level strategy to allow the division to compete effectively in its industry or market.