Business marketers must recognize that the demand for their products and services is _____ demand,which means that demand for their products and services results from the demand for their customers' products and services.
A) Derived
B) Concentrated
C) Limited
D) Direct
E) Conditional

Question

Quizplus · Accepted Answer

Derived demand refers to the demand for one product or service that results from the demand for another product or service. In the case of business marketers, their products and services are often purchased to support the production or delivery of their customers' products and services, making their demand derived from their customers' demand. Therefore, the best choice is option A, derived demand. Options B, C, D, and E are not applicable in this context.

Business Marketers Must Recognize That the Demand for Their Products