In terms of individual factors,which of the following statements is NOT true?
A) They include demographic factors that influence an individual's buying behavior
B) They include psychographic factors that influence an individual's buying behavior
C) They include age, education, and title or organizational level of the buyer
D) They include the size of the company, profitability, and corporate culture
E) They can be psychological factors such as the propensity to take risks

Question

Quizplus · Accepted Answer

Individual factors refer to the personal and psychological characteristics that influence an individual's buying behavior. Factors such as age, education, psychographic traits, and propensity to take risks are all included in this category. However, the size of the company, profitability, and corporate culture are not individual factors; rather, they are organizational or environmental factors that affect the behavior of the company as a whole.

In Terms of Individual Factors,which of the Following Statements Is