There is no connection between a buyer's motivation to expend effort on the tasks required in various purchase situations and the products that might be purchased in those situations.

Question

Quizplus · Accepted Answer

A buyer's motivation to expend effort on tasks required in various purchase situations will vary depending on the product being purchased. For example, a buyer may expend greater effort when purchasing a car compared to purchasing a pack of gum. The level of motivation may be influenced by factors such as the importance of the purchase, the perceived risk involved, and the perceived benefits of the product.

There Is No Connection Between a Buyer's Motivation to Expend