What is the most important variable to consider when selecting a publication?
A) Frequency
B) Performance objectives
C) Audience quality
D) Attraction efficiency
E) Publicity

Question

Quizplus · Accepted Answer

Audience quality is the most important variable to consider when selecting a publication because it ensures that the message will reach the intended target audience. It is important to consider the demographics, interests, and behaviors of the audience of the publication to ensure that the message is well-received and effective. Frequency, performance objectives, attraction efficiency, and publicity are also important considerations, but they are secondary to audience quality.

What Is the Most Important Variable to Consider When Selecting