The effectiveness of a trade show for a specific firm in that show is BEST measured by attraction efficiency,the total attendance at the show.
Correct Answer:
Verified
Q12: Public relations and publicity are essentially the
Q13: Unlike creative strategies used in the consumer
Q14: National shows are usually the least expensive
Q15: CPM should always be the most important
Q16: Trade shows rank second only to advertising
Q18: Trade shows are the only events that
Q19: The planning and staging of an event
Q20: Radio can deliver the frequency and reach
Q21: A publication having a controlled circulation:
A) Is
Q22: A position is:
A) The product's market share
B)
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