Developing uniqueness that is not valuable is:
A) an essential feature of a differentiation strategy.
B) the result of having brand-loyal customers become more sensitive to prices.
C) a potential pitfall of a differentiation strategy.
D) an necessary evil of a cost-leadership strategy.

Question

Quizplus · Accepted Answer

Developing uniqueness that is not valuable can lead to a potential pitfall of a differentiation strategy. The differentiation strategy aims to develop unique and valuable products or services that stand out from competitors. However, if the uniqueness is not valuable, it may not attract customers or create a competitive advantage. Therefore, it is essential to focus on developing valuable uniqueness in a differentiation strategy.

Developing Uniqueness That Is Not Valuable Is