The first entrants to sell in a new product or service category are referred to as _____.
A) pioneers
B) early leaders
C) early followers
D) laggards

Question

Quizplus · Accepted Answer

Pioneers are the first entrants to sell a new product or service category. Early leaders are not a commonly used term in the context of new product categories, early followers come after pioneers, and laggards are the last to adopt a new product or service.

The First Entrants to Sell in a New Product or Service