In the _____ method,in order to establish scales of customer preferences,individuals in a group are each given a stack of cards with an object or idea on each card.
A) derivative
B) conceptual
C) DEA
D) Q-sort

Question

Quizplus · Accepted Answer

The Q-sort method involves individual ratings of a set of items typically using a forced distribution approach, where participants rank order items within a defined range. Therefore, in the Q-sort method, individuals are given a stack of cards with an object or idea on each card to establish scales of customer preferences.

In the _____ Method,in Order to Establish Scales of Customer