Compare the following to determine the best example of a high-involvement product purchase.
A)a new car
B)a bestselling novel
C)a cellular phone
D)a pair of running shoes
E)a new party dress

Question

Quizplus · Accepted Answer

A new car is a high-involvement product purchase because it is typically expensive and requires a lot of research and consideration before making a decision. It also has a significant impact on the buyer's lifestyle and image. The other options are lower-involvement products as they are relatively inexpensive and do not require as much research or decision-making.

Compare the Following to Determine the Best Example of a High-Involvement