Idea generation is the stage in the new-product development process in which
A)a collection of product concepts is generated for determining potentially viable new products.
B)it is determined if the idea fits into the company's marketing strategy and should be developed.
C)ideas are test-marketed with consumers to determine if they should be developed further.
D)prototypes are developed to test new product ideas.
E)the company determines the direction it will take in developing new products.

Question

Quizplus · Accepted Answer

Idea generation is the initial stage of new-product development, where a collection of product concepts is generated for evaluating potentially viable new products. In this stage, numerous ideas are amassed to identify and evaluate whether a new product should be developed.

Idea Generation Is the Stage in the New-Product Development Process