When the similarity in needs and wants exists only within one country, a _________ segmentation strategy will be used.
Correct Answer:
Verified
Q128: _ segmentation is used when the firm
Q129: A _ _ is a competitive analysis
Q130: Firms will often use a _ segmentation
Q131: _ segmentation is often the most difficult
Q132: The VALS framework identifies three primary motivations:
Q134: The more intense the competition within a
Q135: It is important for many firms to
Q136: _ segmentation information, such as age or
Q137: _ occurs when marketers evaluate each market
Q138: Variables such as occasions, loyalty, and usage
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