What type of business-to-business segmentation allows B2B marketers to segment based on purchasing patterns,supplier requirements,and technological orientation?
A)psychographic
B)demographic
C)geographic
D)lifestyle
E)behavioral

Question

Quizplus · Accepted Answer

Behavioral segmentation allows B2B marketers to segment based on purchasing patterns, supplier requirements, and technological orientation. This type of segmentation focuses on understanding the behavior of customers and how they interact with suppliers and technology. It helps companies identify the specific needs and preferences of different customer groups, allowing them to tailor products and services to meet those needs.

What Type of Business-To-Business Segmentation Allows B2B Marketers to Segment