Which of the following is a behavioral segmentation variable?
A)family size
B)usage rate
C)population shifts
D)customer convenience
E)lifestyle

Question

Quizplus · Accepted Answer

Usage rate is a behavioral segmentation variable as it segments customers based on their level of product usage or purchase rate. In other words, how frequently and how much a customer uses a product or service is a behavior that can inform market segmentation. Family size, population shifts, customer convenience, and lifestyle are not behavioral segmentation variables, but rather demographic or psychographic ones.

Which of the Following Is a Behavioral Segmentation Variable