What are the two most commonly used demographic variables used by marketers?
A)age and income
B)education and family size
C)family size and age
D)age and gender
E)gender and income

Question

Quizplus · Accepted Answer

Age and gender are the two most commonly used demographic variables used by marketers as they provide valuable insights into consumer behavior and preferences. Age helps marketers understand the life stage and needs of a consumer while gender provides insights into the consumer's interests and buying patterns. Together, these variables can help marketers create targeted and relevant marketing campaigns. Other variables like income, education, and family size are also important, but not as commonly used as age and gender.

What Are the Two Most Commonly Used Demographic Variables Used