Your text notes that technology has helped to shift the balance of power from companies to customers.Which of the following exemplifies this statement?
A)The Internet allows companies to advertise on more than one platform.
B)Companies can use social networking sites to help them better target their audiences.
C)The Internet has made it possible for customers to comparison shop for products.
D)Automated production systems lead to more efficient and cost-effective manufacturing processes.
E)Data gathered at the point-of-sale can be used by companies to target customers for new products.

Question

Quizplus · Accepted Answer

The ability for customers to comparison shop for products empowers them to make more informed decisions and therefore puts pressure on companies to offer competitive prices and quality products.

Answer: E 
 The data gathered at the point-of-sale allows companies to better understand their customers' purchasing habits and preferences, which can lead to personalized product recommendations and targeted marketing campaigns. This gives more control to the customers as they are being specifically targeted based on their previous purchasing habits.

Your Text Notes That Technology Has Helped to Shift the Balance