The number of distinct goods or service product lines that a retailer carries is referred to as
A)width of assortment.
B)breadth of assortment.
C)depth of assortment.
D)the retailing mix.
E)the manufacturing mix.

Question

Quizplus · Accepted Answer

The term "breadth of assortment" specifically refers to the number of different product lines that a retailer carries. This can be measured by counting the distinct types of products or services offered, regardless of the number of options within each product line. Therefore, option B is the most accurate choice.

The Number of Distinct Goods or Service Product Lines That