In the customer relationship management process,after data has been stored,computer programs can analyze the data to search for meaningful trends that the company can use to build customer relationships.This analysis process is called
A)data warehousing.
B)data trending.
C)predictive modeling.
D)trend modeling.
E)data mining.

Question

Quizplus · Accepted Answer

The analysis process in which computer programs search for meaningful trends in stored data is called data mining. Therefore, the best choice would be E, data mining. Data warehousing refers to the process of storing data, not analyzing it. Data trending and trend modeling are not specific enough and do not accurately describe the analysis process. Predictive modeling is a type of data analysis, but it is not the term used for the overall analysis process in CRM.

In the Customer Relationship Management Process,after Data Has Been Stored,computer