When determining the top most valuable global brand in 2015,three criteria were used: (1)the financial performance of the branded product, (2)the ability of the brand to draw a premium price or significantly impact the company's profits,and (3)the
A)length of time the product has been on the market.
B)role the brand plays in influencing consumers.
C)number of competitors competing against the product.
D)amount of money spent in order to promote the product.
E)role the brand plays in corporate philanthropy efforts.

Question

Quizplus · Accepted Answer

The ability of the brand to draw a premium price or significantly impact the company's profits is a key criterion in determining the brand's overall value. This shows the importance of the brand in influencing consumer behavior and generating revenue for the company. The other criteria listed may also be important, but they are not as directly linked to the brand's value as its financial performance and impact on profitability.

When Determining the Top Most Valuable Global Brand in 2015,three