For segments to transcend national borders,consumers in that segment must have some compelling similarities along important dimensions.This includes all of the following EXCEPT:
A)age.
B)values.
C)race.
D)lifestyle choices.

Question

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For a segment to transcend national borders,consumers in that segment must have some compelling similarities along important dimensions-such as age,values,lifestyle choices-and those similarities must translate into similar purchasing behavior.

For Segments to Transcend National Borders,consumers in That Segment Must