Starbucks has developed a number of metrics beyond purely financial metrics.Knowing the importance of perceptions and knowing the importance of developing ways to demonstrate its activity,Starbucks tries to find clear ways to:
A) build brand equity.
B) demonstrate its sense of corporate social responsibility.
C) address concerns of opponents at local,regional,national and global levels.
D) help consumers to feel better about their purchases.
E) All of these.

Question

Quizplus · Accepted Answer

Starbucks' development of metrics beyond financial metrics aims to address multiple aspects, including building brand equity, demonstrating corporate social responsibility, addressing concerns of opponents at different levels, and helping consumers feel better about their purchases. Therefore, all of the choices are correct.

Starbucks Has Developed a Number of Metrics Beyond Purely Financial