To determine how attractive a particular market is in using the BCG portfolio analysis,__________________ is established as one axis.
A) competitive intensity
B) sales dollars
C) market size
D) market growth rate
E) market profit potential

Question

Quizplus · Accepted Answer

The BCG portfolio analysis uses market growth rate as one axis to determine the attractiveness of a particular market. This is because markets with high growth rates tend to have higher profit potential and offer greater opportunities for growth and expansion.

To Determine How Attractive a Particular Market Is in Using