When selecting a target market,firms should attempt to
A) decide between demographic and geographic segmentation methods.
B) seek out opportunities to customize products.
C) develop a strong communication plan.
D) match the firm's competencies with a market segment's attractiveness.
E) reposition the brand.

Question

Quizplus · Accepted Answer

When selecting a target market, firms should focus on identifying segments that align with the firm's core competencies and competitive advantage, in order to maximize their chances of success. Demographic and geographic segmentation methods, customization opportunities, communication plans, and brand repositioning may all be important considerations, but none are as critical as aligning the firm's capabilities with the needs and preferences of the target market.

When Selecting a Target Market,firms Should Attempt to