Diane owns a bakery where she sells cupcakes.Two blocks down there is another bakery,CC's Bakery,that sells cupcakes for $1 less than Diane.Diane decides to lower her price and match CC's Bakery prices.What type of pricing strategy is Diane implementing?
A) Internal pricing
B) Profit-oriented pricing
C) Competitor-oriented pricing
D) Customer-oriented pricing
E) Sales-oriented pricing

Question

Quizplus · Accepted Answer

Diane is implementing a competitor-oriented pricing strategy by matching the price of CC's Bakery, which is her competitor. She is adjusting her prices in response to the prices of her competitor.

Diane Owns a Bakery Where She Sells Cupcakes