A customer orientation toward pricing implicitly invokes the concept of
A) knowing the dimensions of the target market.
B) positioning.
C) the income effect.
D) value.
E) None of these.

Question

Quizplus · Accepted Answer

A customer orientation toward pricing means that pricing decisions are made based on the perceived value to the customer. Therefore, the concept of value is implicitly invoked.

A Customer Orientation Toward Pricing Implicitly Invokes the Concept of