A pricing tactic is
A) a long-term and broad-based approach to pricing.
B) an integrative pricing approach based on the 5 Cs.
C) an approach that can be used only with consumers.
D) a short-term approach that often is a response to a competitive threat.
E) an approach that can only be used in a business-to-business setting.

Question

Quizplus · Accepted Answer

A pricing tactic is a short-term approach that is often used as a response to a competitive threat, such as offering a temporary discount or promotion to compete with a rival's pricing strategy. Other pricing tactics may include bundling products or services, using psychological pricing techniques, or implementing different pricing strategies for different customer segments. Pricing tactics are usually focused on achieving specific, short-term goals and are generally not part of a long-term pricing strategy.

A Pricing Tactic Is