One of the difficulties associated with value-based pricing is that
A) the way consumers perceive value constantly changes.
B) only the creator of a new product can fully understand its value to consumers.
C) value depends on variable costs and not fixed costs.
D) everyday low pricing has neutralized the impact of price on consumers' purchase decisions.
E) costs are invaluable.

Question

Quizplus · Accepted Answer

The way consumers perceive value is subject to external and internal factors that are constantly changing. This makes it challenging to maintain a consistent value-based pricing strategy.

One of the Difficulties Associated with Value-Based Pricing Is That