Amazon.com was an early leader in online retailing.Part of the firm's success was due to a well-designed and efficient EDI system with book publishing companies,allowing just-in-time delivery.Even with a well-designed EDI system,Amazon.com would not have been successful without
A) a customer rebate program.
B) a commitment to partnering with publishing companies.
C) cooperative advertising with brick and mortar retailers.
D) support from government regulators.
E) acceptance from local education unions.

Question

Quizplus · Accepted Answer

The success of Amazon.com was not solely due to its EDI system, but also to its commitment to partnering with publishing companies. This allowed for just-in-time delivery and a wider selection of books than could be found in brick and mortar bookstores. A customer rebate program, cooperative advertising with brick and mortar retailers, support from government regulators, and acceptance from local education unions were not significant factors in Amazon.com's success.

AmazonCom Was an Early Leader in Online Retailing