Paul is considering psychographics as a way to segment the market for his small travel agency.This approach to segmentation offers him an advantage because:
A)it is based on behaviors and underlying reasons why people make choices.
B)it is easier to use than demographics.
C)the travel business doesn't respond well to other approaches to segmentation.
D)psychographics is the preferred method for service businesses.
E)psychographic segmentation is the least expensive method.

Question

Quizplus · Accepted Answer

Psychographics segment the market based on behaviors, attitudes, and lifestyle rather than just demographic characteristics. This approach provides a deeper understanding of the underlying reasons why people make choices, which can help in developing effective marketing strategies.

Paul Is Considering Psychographics as a Way to Segment the Market