In order to develop psychographic segments,the marketer must understand consumers':
A) age,income,and education.
B) gender,race,and religion.
C) disposable personal income,benefit perceptions,and alternative egos.
D) self-values,self-concept,and lifestyles.
E) all of these.

Question

Quizplus · Accepted Answer

Psychographic segments are developed based on consumers' self-values, self-concept, and lifestyles, which are all related to their attitudes, beliefs, and behaviors. Age, income, education, gender, race, and religion may be part of the information collected, but they are not the primary factors used to create psychographic segments. Disposable personal income, benefit perceptions, and alternative egos are also relevant but are not comprehensive enough to generate psychographic segments.

In Order to Develop Psychographic Segments,the Marketer Must Understand Consumers