(p.255,Chapter case study)Coca-Cola launched Coke Zero to avoid cannibalizing current sales and to attract new customers in a segment they might not get with Diet Coke.

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This statement is true. Coca-Cola launched Coke Zero as a way to appeal to a different segment of consumers than those who typically buy Diet Coke, and to avoid cannibalizing sales of existing products.

(P255,Chapter Case Study)Coca-Cola Launched Coke Zero to Avoid Cannibalizing Current