Mirka Beauty Products, a beauty company, was testing the quality of its newly developed cream by offering it only in the city of Brightland prior to its national launch. Unfortunately, two of its competitors released similar products before Mirka Beauty could release its product in the market. Realizing that a lapse had occurred, Mirka Beauty released its product in the market emphasizing an additional moisturizing feature which would address customers' needs during the winter season that was just around the corner. Mirka Beauty had prior information about these customer needs because of a series of tests it had conducted before releasing the product which helped it launch the product with the additional feature.
-The method of testing employed by Mirka Beauty Products to test its product in the above scenario is best categorized as:
A)premarket testing.
B)test marketing.
C)alpha testing.
D)concept testing.
E)beta testing.

Question

Quizplus · Accepted Answer

Mirka Beauty Products conducted a test marketing of its product in the city of Brightland before launching it nationwide. This helped the company to gather feedback on the product's performance and customer preferences before making a national launch. The additional moisturizing feature was added based on the feedback received during the test marketing phase.  This makes B the correct answer as it refers to testing a product in a limited geographical area before full-scale marketing.

Mirka Beauty Products, a Beauty Company, Was Testing the Quality