The method of determining the potential success of a new product by introducing the product to a limited geographical area prior to a national launch is called:
A)alpha testing.
B)beta testing.
C)concept testing.
D)test marketing.
E)premarketing.

Question

Quizplus · Accepted Answer

Test marketing involves introducing a new product to a limited geographical area to determine its potential success before a national launch. Alpha testing and beta testing are types of product testing done during the product development process, while concept testing involves getting feedback on the product idea before development. Premarketing is not a commonly used term in marketing research.

The Method of Determining the Potential Success of a New