The process by which an idea that describes a product or a service is presented to potential buyers to obtain their reactions can be best termed as:
A)test marketing.
B)product development.
C)concept testing.
D)diffusion of innovation.
E)reverse engineering.

Question

Quizplus · Accepted Answer

Concept testing is the process of presenting an idea for a product or service to potential buyers to gather feedback on its appeal, usefulness, and potential for success in the market. This process helps to validate the idea and make any necessary adjustments before investing resources in product development or marketing. Test marketing refers to a small-scale launch of a product in select markets to assess its performance before a full rollout. Product development is the process of creating a new product from conception to market launch. Diffusion of innovation is the process by which a new product or idea spreads through a population over time. Reverse engineering is the process of taking apart an existing product to understand how it works and create a new version or similar product.

The Process by Which an Idea That Describes a Product